Nimsdai Store Announces Sponsorship of the World-Famous Red Devils Parachute Display Team.
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Time to read 3 min
At Nimsdai Store, we believe that extraordinary achievements are built on courage, commitment, resilience, and teamwork. That's why we are proud to announce a new partnership with the Red Devils, the British Army's world-famous parachute display team.
Meet the British Army's Elite Red Devils Parachute Display Team
The Red Devils are made up of serving paratroopers from the British Army's Parachute Regiment. Recognised as one of the world's leading military parachute display teams, they combine elite military training with exceptional skydiving skill and precision.
The Red Devils team consists of 15 highly trained serving soldiers who volunteer for the role and undergo a demanding selection process. Despite their display commitments, they remain operational paratroopers and can be recalled to military duties at any time. Each year, the team performs at major events across the UK and internationally, delivering spectacular parachute displays and tandem skydiving experiences that inspire thousands of spectators.
A Partnership Built on Performance, Resilience and Teamwork
The partnership will see the Red Devils equipped with Nimsdai Store apparel, designed and tested to perform in demanding environments. Every product in the collection is built on real-world experience, having been developed and expedition-tested by Nimsdai Purja MBE and his world-record-breaking team.
The new partnership will see the Red Devils team kitted out in Nimsdai Store clothing, designed to perform in demanding environments while reflecting a shared commitment to adventure, resilience, and excellence.
Founded by former Gurkha and UKSF veteran Nimsdai "Nims" Purja MBE, Nimsdai Store creates premium adventure apparel for the world's highest peaks, as well as trekking, skiing and active outdoor lifestyles. Every product is designed, developed and expedition-tested by Nims and his world-record-breaking team. The brand's ambassadors include world-renowned Red Bull athlete Fred Fugen, an accomplished wingsuit pilot, BASE jumper, and skydiver, alongside Laurence Fugen, a trailblazing Skydiving World Champion. Through Skydive Nimsdai, the organisation also delivers skydiving experiences and training programmes around the world.
Why the Red Devils Parachute Display Team Chose Nimsdai Store
For Nims, the partnership represents a natural connection between two organisations built on shared values. "I was born in Nepal, raised in the Gurkhas and made in the UKSF, so partnering with the Red Devils is something I'm incredibly proud of. They are not only exceptional skydivers but serving paratroopers who embody courage, commitment and excellence. I've always believed that when you have the right mindset, anything is possible. Whether it's climbing the world's highest mountains, serving in elite military units, or jumping from an aircraft at 12,000 feet, success comes from preparation, resilience and teamwork. The Red Devils demonstrate those qualities every day.”
Sergeant Stephen Handley, Red Devils Team Sergeant Major, said: “The Red Devils and Nimsdai share the same DNA: professionalism, resilience, and an unwavering drive to perform at the highest level. This partnership brings together two teams who understand what it means to operate in demanding environments and still deliver with safety and precision. It’s a powerful alignment of values, and one that will elevate both our journeys."
"I've always believed that when you have the right mindset, anything is possible. Whether it's climbing the world's highest mountains, serving in elite military units, or jumping from an aircraft at 12,000 feet, success comes from preparation, resilience and teamwork."
What's Next for the Red Devils?
As one of the world's most recognised parachute display teams, the Red Devils continue to inspire audiences across the UK and internationally through their precision, professionalism and commitment to excellence. Throughout the season, the Red Devils will perform at major air shows, public events and military engagements, showcasing the skill, discipline and teamwork that have made them a symbol of the British Army's Parachute Regiment.
As their official apparel partner, Nimsdai Store looks forward to supporting the team on their journey, ensuring they have access to high-performance clothing designed for demanding environments both on the ground and in the air.
The partnership marks the beginning of an exciting new chapter and together, Nimsdai Store and the Red Devils will continue to inspire people to embrace challenge, push beyond their comfort zones, and live with a mindset that anything is possible.
